AI Insights · Timothy · July 2025
Q2 2025 Performance of Top Social Apps in Finland
Discover the performance trends of the top five social apps in Finland during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top social apps in Finland showed varied performance across key metrics such as downloads, revenue, and active users. Here’s a closer look at the trends for each app based on data from Sensor Tower.
Threads saw weekly downloads fluctuate between 7.3K and 9.4K. The number of active users remained relatively stable, peaking at around 572K early in the quarter and maintaining a level over 500K throughout.
TikTok - Videos, Shop & LIVE experienced a robust revenue stream, starting at $107K and ending the quarter at approximately $149K. Downloads remained steady, averaging around 5K weekly, while active users consistently increased, reaching 774K by the end of June.
Facebook demonstrated a steady performance with downloads hovering around 4.5K to 5.2K weekly. Revenue saw a gradual rise, concluding the quarter at about $3.4K. Active users stayed above the 1M mark, showing consistent engagement.
Instagram showed a consistent download rate, peaking at 4.5K. Revenue figures varied slightly, with a high of $7.5K mid-quarter. Active users remained robust, crossing 750K towards the end of the period.
Finally, Reddit had downloads ranging from 1.6K to 3K. Revenue peaked at $378 in mid-June, while active user numbers improved steadily, ending at 181K.
These insights reflect the dynamic nature of the social app market in Finland. For more detailed analytics, visit Sensor Tower.
